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Forkfluence

Food Influencer Affiliate Platform

Launch partner: Corner Crust Pizza & Brew— North Carolina

The Problem

30%

Uber Eats takes 30% of every order

Restaurants lose nearly a third of revenue on every delivery app sale.

Influencers drive customers but earn nothing

Creators post about food for free — no attribution, no commission, no incentive.

Restaurants have no affordable marketing channel

Traditional ads are expensive; delivery apps are extractive. There's no middle ground.

The Solution

🎥

Influencer

💻

Platform

🍕

Restaurant

😋

Diner

✓

Influencers earn 5-8% commission on every order they drive

✓

Restaurants pay 10-15% (vs 30% on Uber Eats)

✓

Diners get real menu prices — no inflated fees

✓

Everyone wins

How It Works

📱

Create & Share

Influencer posts on TikTok/Instagram with a tracked link

🔗

Tap & Land

Follower taps link → lands on restaurant with promo auto-applied

🍕

Order & Pickup

Diner orders at real prices, picks up food

💰

Earn & Save

Influencer earns commission, restaurant keeps more revenue

The Economics

For a $45.00 order

On Uber Eats

Restaurant keeps$31.50 (70%)

Uber takes$13.50 (30%)

Influencer earns$0.00 (0%)

On Forkfluence

Better

Restaurant keeps$38.25 (85%)

Platform takes$4.50 (10%)

Influencer earns$2.25 (5%)

+$6.75more in restaurant's pocket per order

Revenue Flow

How every dollar moves through Forkfluence

😋

Diner places order

Via influencer link or promo code

💳

$45.00 payment

Processed by Stripe

🍕

85%

Restaurant

$38.25

Food cost + labor

Facility overhead

Profit margin

⭐

10%

Forkfluence

$4.50

Attribution tech

Payment processing

Platform operations

🎥

Influencer

$2.25

Commission earned

48-hr hold period

Paid weekly

Restaurant gets paid instantly Commission held 48hrs after pickup Stripe handles all payments

The Creator Multiplier

Each creator is a revenue engine — and they partner with multiple restaurants

Per Creator • Per Restaurant • Per Month

250

Orders driven

$11.3K

To restaurant

$1.1K

Platform rev

$563

Creator earns

Now multiply: 1 creator × multiple restaurants

1 spot

250

orders/mo

$1.1K

platform/mo

$0.6K

creator earns/mo

3 spots

750

orders/mo

$3.4K

platform/mo

$1.7K

creator earns/mo

5 spots

1,250

orders/mo

$5.6K

platform/mo

$2.8K

creator earns/mo

10 spots

2,500

orders/mo

$11.3K

platform/mo

$5.6K

creator earns/mo

10 creators

at 5 restaurants each = 12,500 orders/mo

$56K/mo platform revenue

$5.6K/mo

per creator across 10 restaurants

Real income. Real incentive.

Year 1 Revenue Projection

Based on $45 avg order • 10% platform • 5% influencer • 85% restaurant

$45k

Jan

$63k

Feb

$90k

Mar

$126k

Apr

$171k

May

$225k

Jun

$293k

Jul

$383k

Aug

$473k

Sep

$585k

Oct

$698k

Nov

$810k

Dec

Restaurant (85%) Platform (10%) Influencer (5%)

88.0K

Total Orders

$3366K

To Restaurants

$396K

Platform Revenue

$198K

Creator Earnings

Total GMV: $3960K gross merchandise volume in Year 1

Launch Partner

Minority-ownedWomen-ownedAuthentic NY Pizza

Kannapolis

250 Oak Ave, Kannapolis, NC 28081

Cornelius

21726 Catawba Ave Ste B-3, Cornelius, NC 28031

2 locations, ready to launch

Founding Creator Network

NC-based food influencers, ready to promote

Jensen Savannah

@jensensavannah

669K combined followersCharlotte

Charlotte Food Scene

@charlottefoodscene

295K followersCharlotte

Tha Daily Special

@thadailyspecial

300K followersCharlotte

Andrew Colacchio

@andrewloves_

98K followersCharlotte

1.3M+combined followers

Invite-only Founding Creator program creates exclusivity

No One Does This

✘

DoorDash

Creator content, NOT per-order affiliate

✘

Uber Eats

Curated lists, NOT trackable commissions

✘

ChowNow / Toast

Direct ordering, NO influencer layer

✔

Forkfluence

Attribution + ordering + commissions

First mover advantage in the influencer-to-order attribution space

See It Live

Tap any card to open the demo

🍕

Order Food

/restaurant/corner-crust-kannapolis

🔗

Influencer Link

/r/jensensavannah?restaurant=corner-crust-kannapolis&utm_source=demo

📊

Influencer Dashboard

/dashboard

🏪

Restaurant Dashboard

/orders

👑

Admin Panel

/admin/influencers

🌐

Marketplace (Home)

🤝

Partner Form

/partner

Built to Scale

Next.js 16Tailwindshadcn/uiNeon PostgresDrizzleClerkStripeUpstash RedisResendTwilioVercel

Phase 1Corner Crust (2 locations)

Pickup only — Invite-only creators

Phase 2External restaurants

Stripe Connect splits — DoorDash Drive delivery

Phase 3Multi-city expansion

Native apps — Influencer marketplace

Ready to Launch

What's Built

✓Full ordering flow (menu, cart, checkout, tracking)
✓Attribution engine (referral links, promo codes, commissions)
✓Influencer portal (onboarding, dashboard, earnings, payouts)
✓Restaurant dashboard (order queue, 86 system, analytics)
✓Admin panel (verification, promo codes, platform analytics)
✓Email + SMS notifications
✓Demo mode with simulated services

To Go Live

○Configure Clerk, Stripe, Neon, Upstash API keys
○Deploy to Vercel
○Invite founding creators

Forkfluence— Built by OSOF, ready for handoff

Technical Deep Dive →
📄Download as PDF → /deck/print